In this hands-on class, you'll map out your customer's journey from the moment their need arises to when they hire you and what happens after that. We'll then use that information to implement effective marketing strategies (focusing on social media) to bring in more leads with your ideal client.
Entrepreneurial Strategist, Stacy Kessler
Stacy Kessler (www.stacykessler.me) is an Entrepreneurial Strategist that helps people craft their dream business and life. She specializes in working with entrepreneurs who feel stuck, aren’t sure what to do next, or are just getting their start by helping them solve their business challenges, figure out what they really want and what to do next to get it, and develop the business strategy for unique, compelling, and profitable businesses. Her business-building achievements include spearheading a student business incubator at The University of Wisconsin-Madison, working on world-renowned brands at Procter & Gamble, independently consulting with Fortune 500s and small businesses, mentoring entrepreneurial groups around the city, and founding and eventually selling Cincinnati’s oldest coworking space, Platform 53. Now, as an Entrepreneurial Strategist, she does public speaking, conducts high-impact strategy sessions with entrepreneurs, and hosts intimate workshops and events.
Social Media Expert, Michelle Hummel
The current nominee for the Woman-Owned Business of the Year and voted as Cincinnati's Business Owner of the Year by Alignable! Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. CEO and founder of Web Strategy Plus (http://www.webstrategyplus.com/) a full-service digital marketing agency assisting clients with branding initiatives Nationwide. Founder of Web Media University (http://www.webmediauniversity.com/) offering virtual and in-person social media training to corporations.