Posts in Set Solid Biz Foundation
How to plan for next year to make big things happen

We all know the important of goal setting, right? But how often do we sit down and plot out how we will reach those goals? If you didn’t accomplish as much this year as you’d hoped, I’d suggest doing strategic planning for next year. This process ensures you’ll accomplish more and be much happier about how the year went. Strategic planning essentially lays out how you will reach your goals by being intentional about where you’re focusing your efforts. You’ll dig into your priorities and set a specific action plan. Here’s the exact strategic planning process I used to plan for next year.

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Why you should have TWO Vision Statements

A vision statement is a guiding beacon that depicts the kind of future to which your organization aspires. It gives you and any collaborators or team members a direction to focus your efforts on so you’re working towards a focused goal. I’ve noticed a trend with vision statement writing: Most non-profits have externally-focused vision statements and most businesses have internally-focused vision statements. These two types of vision statements actually serve very different purposes and so I encourage all businesses to have both. Here’s the difference, examples of each, and how to write good ones for your business.

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Goal Setting: 4 Things no one tells you to consider (but you should)

There are a lot of goal setting acronyms out there like BHAG and SMART, but neither of these are very helpful if you’re still trying to figure out what your goals are actually trying to accomplish. Everyone’s definition of success is very different. To figure out what yours is, consider these four core motivators: FAIM (flexibility, achievement, impact, and money). FAIM provides a framework for you to dream, define success, and set goals against.

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Purpose Statement: what is it & how to write one

A purpose statement captures the reason you or your business exists and the impact you aspire to have. If you want to be inspired in your business and really love what you do, writing a purpose statement is probably one of the most important things you can do to make sure that happens, yet many business owners feel paralyzed when it comes to writing one, so they skip it all together. Let me walk you step-by-step through the process of writing an inspiring business purpose statement to fuel your work.

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BEFORE Creating a Marketing Plan, do Customer Journey Mapping

Thinking about your marketing plan or strategy? STOP RIGHT THERE. In order to be an effective marketer, you need to really understand what it’s like to be your ideal client trying to find a solution to their problem. The best way to do that is to lay out the experience, or journey, your customers go through from the moment their problem or need arises to what happens after they hire you and everything in between. Mapping out this customer journey is one of the best ways to identify what actions your business can take to better find, connect with, and serve your ideal client - and ultimately find the best opportunities to market your business.

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Brand Yourself (or your biz) for $0

Boot-strapping a business can be tough. You've got a vision, but don't always have the funds to execute that vision. Just because you don’t have funds to hire a graphic designer doesn't mean that you have to forgo having a polished and professional brand that represents you and your business. Let me walk you step-by-step through creating a brand that will make people to take you seriously, and ensure you’re memorable and recognizable - all for $0.

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5 Signs You Need a Mission Statement

A mission is not just something you sort of know in your head. It's an impactful, decision-making, message-inspiring, client connecting, get-on-the-same-page tool that you can actually put to work for your business. For those of you who are either on the fence about whether to invest a couple of hours to write a mission statement or who have one and don't understand it's value, I'm going to share 5 signs you need a mission statement (or a new one).

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Build a Business You Love in 7 Steps

Being an entrepreneur and creating and growing a business can be pretty overwhelming, especially when you want it to make a positive impact while living your ideal lifestyle. Whether you’re an aspiring entrepreneur or already generating revenue, if you need some clarity on what your next step is so you can build and grow your dream business, follow these seven steps.

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