Posts in Learn & Improve Ongoing
Don't leave money on the table! How to deliver more value to your clients

You might not realize it, but your clients are telling you what they need and if you don’t listen, you will be leaving money on the table. Learn from my client, Christine Luken, how she took client feedback and turned it into a money-making new offering that will help her clients even more. If you’re ready to improve your current offerings or develop new ones offerings to expand your revenue potential, read on.

If you do this though, it’s a win-win - your clients get helped even more, you make more money, and the likelihood for word of mouth and referral clients increases.

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Market Research Reimagined: 7 Creative (and free!) ways to learn about your ideal clients

Market research is often thought of as nerdy, boring, unnecessary, difficult, or intimidating. However, if you want to really serve your ideal client well, there’s no better way to figure out how to do that than with some good ole’ market research. It doesn’t have to be focus groups and expensive surveys though. There are so many better ways for businesses to do market research and I’m going to share some of my favorite unconventional, creative, and free methods that’ll help you best serve your ideal clients by learning what they need and want.

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10 Secrets to Good Qualitative Market Research

Doing market research is so important no matter what phase of building or growing your business you’re in. If you haven’t done it before, you’re probably wondering how to do market research. The question that people don’t often ask though, but is the oh-so-important secret to doing quality market research, is how to be a good interviewer (since for small businesses, one of the best ways to conduct market research is qualitatively). Wanna know the secrets to being a good interviewer? I’m share 10 of them.

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5 Reasons Market Research Should be on your Priority To-Do List

If you're a small business owner, solopreneur, or freelancer, you've probably long brushed off market research as something that isn't relevant to your business. However, I'm here to change your mind. Market research delivers some of the best returns for your business. Successful businesses solve a need for a specific type of client or customer (and do it well) and to learn the best way to do that you need to learn from (and about) that client or customer. This is essentially all market research is - a fancy term for learning about who you want to serve so that you can do a better job of it. This article outlines five reasons you should make market research a priority.

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6 Things to do with Negative Feedback

When we come out on the other side of constructive feedback, we are always better off for it (and so are our future clients). Then why is it so hard to ask for it? We might think we know what our clients think about us and our services, but guessing at this is a dangerous game to play and is a good way to ensure your business stays stagnant instead of continually improving. So, what do you do when you get negative feedback? Here are six steps to follow to ensure your business not only benefits from this information, but also leaves your clients feeling awesome about working with you.

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10 Things I Ask Every New Client

Have you ever gotten partway through working with a client, only to realize that you should have asked some more questions before diving in? If there’s anything I’ve learned from my time working directly with clients and in the market research industry, it’s that making assumptions about your clients’ needs and their expectations for working with you usually ends up with a less-than-stellar experience. Let me help you deliver an amazing client experience by making it easier for you to get important info from your clients UPFRONT.

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Build a Business You Love in 7 Steps

Being an entrepreneur and creating and growing a business can be pretty overwhelming, especially when you want it to make a positive impact while living your ideal lifestyle. Whether you’re an aspiring entrepreneur or already generating revenue, if you need some clarity on what your next step is so you can build and grow your dream business, follow these seven steps.

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