Posts in Define Your Dream Biz
Going after your dreams with short-term strategies

Have you ever had a big wild dream of what the future could be like? I bet it felt awesome imagining how much better life would be in this new reality. But I bet something happened quickly after that dream popped in your head. You probably started to shut the dream down and brush it off as just that - a dream. You probably don’t plan to really pursue it. I think the reason we shy away from those big dreams is because we aren’t quite ready to move in that direction. And that’s okay. But that doesn’t mean we shouldn’t think about them now. Let me teach you what to do with these dreams so the chances of them actually becoming a reality are higher.

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I fired my marketer. Why he should have fired me first.

I knew the marketer I’d hired wasn’t a good fit pretty early on, but he seemed bound and determined to make it work. I gave him several opportunities to part ways with me and bow-out gracefully, but he didn’t want to take the bait. Eventually, I had to fire him. I wasn’t his ideal client and it was a headache for both of us. Here’s what you can do to avoid getting fired by your clients.

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The Secret to Pricing Like an Expert

“What should I charge for my services?” asked every entrepreneur ever. We all want some magical formula to calculate the perfect rate that will instantly close the deal with our ideal clients and earn us what we’re worth. That would be nice, right? Unfortunately, I don’t have a magical formula for you, but I do have one big fat secret that is the key to a pricing strategy that will position you as an expert and get the price you deserve for the value you provide. Read on to find out what it is.

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What a Niche Market looks like for Service Businesses

Entrepreneurs running service-based businesses often have many reservations about going niche. They think that choosing a niche market means they’ll get bored or will decrease their income earning potential. These are myths. In fact, going niche is one of the best things you can do for your business. When you’re running a service business, your niche can be based on what you, who you are serving, or both. Deciding to go niche gives you the opportunity to get really creative with how you package your offerings and can set you apart from the competition by filling a gap that no one else is - making your business unique and memorable.

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How to Identify Your Ideal Client

If you want to love all your clients, you have to clearly identify who your IDEAL CLIENT actually is, so you can find, connect, and work with more of them. Creating an Ideal Client Profile is one of the most impactful things you can do for you business. It’s not just a piece of paper to collect dust. It's a tool you can use for branding, marketing, packaging and pricing your services, and onboarding key partners, collaborators, or staff.

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3 Benefits to Being a Specialist Instead of a Generalist

Deciding whether to offer services for a variety of things for a variety of people or niche down and offer more specific services for a more specific clientele is such a tough thing to decide. Over the years I've played both roles and hired both roles and I've come to the realization that I there are so many more benefits to the specialist role. Let me tell you about three biggies that make me feel so strongly about this.

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What Business Should I Start?

I believe you should love your life and that's kind of hard to do if you don't love your work. I'm going to walk you through an exercise to help you hone in on what meaningful and fulfilling work looks like for you. This is for anyone who wants to make a living out of their unique skills and passions. If you want to be successful and make a positive impact, this is the best place to begin when trying to decide what business to start.

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Build a Business You Love in 7 Steps

Being an entrepreneur and creating and growing a business can be pretty overwhelming, especially when you want it to make a positive impact while living your ideal lifestyle. Whether you’re an aspiring entrepreneur or already generating revenue, if you need some clarity on what your next step is so you can build and grow your dream business, follow these seven steps.

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