How to plan for next year to make big things happen

We all know the important of goal setting, right? But how often do we sit down and plot out how we will reach those goals? If you didn’t accomplish as much this year as you’d hoped, I’d suggest doing strategic planning for next year. This process ensures you’ll accomplish more and be much happier about how the year went. Strategic planning essentially lays out how you will reach your goals by being intentional about where you’re focusing your efforts. You’ll dig into your priorities and set a specific action plan. Here’s the exact strategic planning process I used to plan for next year.

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Going after your dreams with short-term strategies

Have you ever had a big wild dream of what the future could be like? I bet it felt awesome imagining how much better life would be in this new reality. But I bet something happened quickly after that dream popped in your head. You probably started to shut the dream down and brush it off as just that - a dream. You probably don’t plan to really pursue it. I think the reason we shy away from those big dreams is because we aren’t quite ready to move in that direction. And that’s okay. But that doesn’t mean we shouldn’t think about them now. Let me teach you what to do with these dreams so the chances of them actually becoming a reality are higher.

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Strategist vs. Coach vs. Consultant: Which do you need?

If you’re an entrepreneur trying to build, improve, or grow your business, it can be a bit confusing to know where to turn to get help. We’ve all been told that the most successful business owners don’t do entrepreneurship alone, but who is the best resource to help you reach your goals?? In order to not waste your time and energy (and to actually get the help you need), be sure to choose the right one. Here are the key differences between a strategist, coach, and consultant and when to hire which one.

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Don't leave money on the table! How to deliver more value to your clients

You might not realize it, but your clients are telling you what they need and if you don’t listen, you will be leaving money on the table. Learn from my client, Christine Luken, how she took client feedback and turned it into a money-making new offering that will help her clients even more. If you’re ready to improve your current offerings or develop new ones offerings to expand your revenue potential, read on.

If you do this though, it’s a win-win - your clients get helped even more, you make more money, and the likelihood for word of mouth and referral clients increases.

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Why you should have TWO Vision Statements

A vision statement is a guiding beacon that depicts the kind of future to which your organization aspires. It gives you and any collaborators or team members a direction to focus your efforts on so you’re working towards a focused goal. I’ve noticed a trend with vision statement writing: Most non-profits have externally-focused vision statements and most businesses have internally-focused vision statements. These two types of vision statements actually serve very different purposes and so I encourage all businesses to have both. Here’s the difference, examples of each, and how to write good ones for your business.

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I fired my marketer. Why he should have fired me first.

I knew the marketer I’d hired wasn’t a good fit pretty early on, but he seemed bound and determined to make it work. I gave him several opportunities to part ways with me and bow-out gracefully, but he didn’t want to take the bait. Eventually, I had to fire him. I wasn’t his ideal client and it was a headache for both of us. Here’s what you can do to avoid getting fired by your clients.

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Why turning down my dream project was the best decision ever

The consulting projects I was taking on for extra money while I tried to start up my business ended up just being a big distractor that was actually PREVENTING me from accomplishing my long-term goals. I had to turn down what I thought at the time was a dream project to be able to focus on my business. It was a tough decision, but it quickly paid off. There is an opportunity cost to everything and I had to say no to a tempting offer to see what I had been trading in for quick cash.

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Market Research Reimagined: 7 Creative (and free!) ways to learn about your ideal clients

Market research is often thought of as nerdy, boring, unnecessary, difficult, or intimidating. However, if you want to really serve your ideal client well, there’s no better way to figure out how to do that than with some good ole’ market research. It doesn’t have to be focus groups and expensive surveys though. There are so many better ways for businesses to do market research and I’m going to share some of my favorite unconventional, creative, and free methods that’ll help you best serve your ideal clients by learning what they need and want.

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Goal Setting: 4 Things no one tells you to consider (but you should)

There are a lot of goal setting acronyms out there like BHAG and SMART, but neither of these are very helpful if you’re still trying to figure out what your goals are actually trying to accomplish. Everyone’s definition of success is very different. To figure out what yours is, consider these four core motivators: FAIM (flexibility, achievement, impact, and money). FAIM provides a framework for you to dream, define success, and set goals against.

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