I'VE BEEN THERE.
After leaving a cushy corporate job that I was good at, but was slowly killing my soul one day at a time (I literally felt like I needed a hefty handful of Tums to quell the sick-to-my-stomach feeling every Monday morning), I opened a coworking space called Platform 53 (Never heard of coworking? Google it. Then, join one now. Trust me).
On the surface, this new venture had absolutely nothing to do with my expertise—my corporate jam was all about consumer understanding and brand strategy (corporate speak for figuring out what people need and want and developing products and messaging that solves for that) - but I felt called to it (and later realized how this was a stepping stone to my ultimate purpose).
Fast forward a few years, a bad business partner break-up, a near business sale, almost closing down, not-so-stellar financials, and doing market research and innovation work independently for corporations on the side (so much for ‘leaving’ the corporate world–and the handful of Tums–behind), one thing was for sure - THIS WASN’T WORKING.
I was unhappy and something clearly needed to change.